Holy Cow! A drivetrain lube that runs clean and easily be wiped down to remove dirt and grime without stripping away useful lubricant?
Rock "N" Roll's lubricants used to be thought a cult-like product, but with so many people in the know, can't be the case anymore. Holy Cow is a wet lube that is as clean as most dry lubes.
For best results, allow your chain to sit a few hours or lube the night before. However, if right after lubing, you have to ride, you have to ride, so go for it.
Giving the lube a chance to set-up gives the lube a bit more life by allowing the protective membrane to fully form.